Sephora Is Going For Korean Beauty Products: 3 New Brands!

Hey hey hey! Have you guys been to Sephora recently? Did you know that three new Korean skincare brands have just landed on Sephora Singapore shelves? Last weekend I was on my weekly beauty tour to Sephora, at first glance I thought that I mistakenly entered the backstage of K-pop!

Posters of Cute Korean girls all over the place with colorful hair and creative makeup looks. Everything was loudly screaming K-beauty and that did not make me anything but more curious to know what the hype is all about. I walked my way through the sections trying to spot what’s new and thought of sharing it with you all. So let us get started 🙂

BLITHE

A wide range of this south Korean brand is available at Sephora now. Their products are known for innovative formulations that have been causing a hit lately, especially the much raved about Patting Splash Masks. Not to forget the Crystal Ice Plant Pressed Serum which supposes to combine the two cooling hydration and pore-minimizing benefits. I never tried any of their products yet, but have got my eye on some 😉

Caolion

Another Korean skincare brand can be found at Sephora, Caolion all-natural products are full of new formulations Aiming to awaken the natural beauty of the skin. The star product of the brand is the Pore Foam Cleanser Duo, the cleanser has the power of steam to deep cleanse pores and a cooling foam to refresh and tighten pores. In addition to that, Caolion is famous for the Pore Original Pack which promises to draw out impurities and tighten pores. I myself have a major skin concern with enlarged pore .. maybe I finally find my cure at Caolion?! Will try and see 😉

Kocostar

This Korean cosmetic star produces only creative masks, yeah all mask series from hair to toe beyond your imagination. Their philosophy is to make affordable salon quality products that can be easily used at home. Have you seen a mask that comes in Slices like real cut cucumbers? Kocostar interesting and fun Slice Mask Sheet comes in four flavors .. sorry meant “types” ? lemon, watermelon, cucumber and tomato slices to apply on areas we want to target! Who can’t fall for Korean beauty craze ah?

Undoubtedly, Sephora’s love towards k-beauty is growing stronger and stronger over time. Being more accurate It is not only Sephora but more likely Western companies started to navigate towards Asian beauty innovations, especially Korean ones. The well-known Boots has recently extended over more k-beauty additions like Skinfood and Caolion too.

So that’s for my little tour. Hope that my fellow makeup artist in Singapore find it helpful! If anyone has tried any good products from the new Korean brands available at Sephora, share your opinion down in the comments!